Entertainment

‘Gladiator II’ debuts with $87M internationally, marking the largest overseas opening for a Ridley Scott-directed film – International Box Office.

PUBLISHED November 17, 2024 8:45am

UPDATED:

Paramount and Ridley Scott’s Gladiator II stormed into 63 international markets during its opening weekend, earning an estimated $87 million ahead of its domestic release this week. The debut marks the largest overseas opening for a Ridley Scott-directed film and Paramount’s best international launch for an R-rated U.S. movie.

 

Returning to the Colosseum 24 years after the Oscar-winning Gladiator redefined the swords-and-sandals genre, the sequel dominated major markets, with the UK leading at $11.4 million from 722 locations. Other notable performances include:

  • France: $10.3M from 729 locations
  • Spain: $5.6M from 411 locations
  • Australia: $4.9M from 353 locations
  • Mexico: $4.7M from 922 locations
  • Germany: $4.3M from 650 locations
  • Italy: $3.8M from 530 locations
  • Korea: $3.2M from 545 locations
  • Brazil: $3M from 759 locations

 

The film stars Paul Mescal, Pedro Pascal, Denzel Washington, and Connie Nielsen and received strong global promotional support. A global press tour covered seven countries across four continents, with events in London, Sydney, Tokyo, and Paris.

 

Strategic Partnerships

Key marketing collaborations included:

  • Mexico: PepsiCo’s cookie brand Emperador featured a Colosseum-themed ad campaign and a takeover of the Oxxo flagship store in Mexico City.
  • Australia: Oliver Brown dessert shops launched a limited-edition “Emperor’s Collection” with Colosseum-inspired pop-ups.
  • Italy: ATAC, Rome’s largest transit system, branded trains and stations with film artwork, issuing over one million branded tickets.
  • Ferrari: The carmaker partnered with Gladiator II for exclusive social content and branding at the Las Vegas Grand Prix, with stars attending.

 

Other Global Highlights

Sony’s Venom: The Last Dance surpassed its predecessor’s lifetime international earnings, reaching an offshore total of $308.5 million and a global cume of $436.1 million.

Warner Bros’ Red One continued its strong international run, earning an additional $14.7 million, bringing its global total to $84 million.

Paddington in Peru charmed UK audiences with an additional $8.7 million, reaching a local total of $23.7 million.

Universal/DreamWorks Animation’s The Wild Robot crossed $300 million globally, driven by strong performances in Mexico ($20 million) and the UK ($17 million).

With these international successes, Gladiator II is set for a strong domestic debut on November 22, with China also entering the fray.

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